Brand EquitY

Unique tastes, happy memories, enduring trust
Unique tastes and happy memories, linked with consistent quality since 1869, have created an enduring trust in the Welch's brand.

Both in the United States and internationally, Welch's is associated with:

• Consistent quality in our products, rich in roots and heritage
• A unique flavor experience in our core Concord and Niagara products
• A timeless consumer connection with emotional ties to childhood
• Delicious healthy refreshment that the entire family enjoys
• Integrity based on time-tested use of highest quality ingredients

This trust is what we build on when we enter new markets, and grow existing markets.

It serves as both the foundation and the compass for building our business internationally: to introduce products consistent with our brand, and relevant to local consumers; then to make those products available, affordable and attractive in the local market.