Consumer Focus

Delivering products that meet local tastes
In the past five years, Welch's sales have grown an average of seven percent a year - more than double the industry average. This growth is the result of a core commitment to knowing our consumers and responding to their evolving tastes, around the world.

Welch's International prides itself on its numerous global relationships, and on the quality that characterizes each of them: delivering products that meet local consumer tastes.

Over the years, we've proven our success at communicating with consumers, and utilizing our global assets and experience:

• Wholesome products and technical expertise
• Insights gained from consumer research around the world
• Effective communication of health and nutrition information
• The expertise that comes from successful partnering with global accounts such as Wal-Mart, Costco and Sam's Club

Delivering Welch's quality products to consumers around the world involves finding partners who share our values and pride in their work. Our strategic partners have a proven track record in getting quality product to local store shelves; they have effectively developing brands locally; and are competing for premium shelf share, market share and top-of-mind consumer awareness.