Market Research

Learning, listening and responding to consumers
The Welch's International team has learned a great deal about our consumers over the past 130 years. We keep learning, listening, researching, testing, examining behaviors, analyzing attitudes and modifying our product family to meet the needs of evolving consumer preferences and taste.

We continue to work diligently for this understanding, through: Trend monitoring Focus groups Pantry checks Usage and attitude studies Syndicated research, allowing us to gauge our progress against competitors

Only through this detailed analysis are we able to maximize our brand equity, develop appropriate and relevant products and create meaningful advertising messages for particular markets.

  
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Priorities and preferences vary the world over. One nation's consumers may be more focused on health benefits and organic products. Another's may focus on taste and sweetness. In each country where Welch's products are sold, we identify the consumers wants, needs, likes and dislikes. That can be as basic as taste tests in a supermarket setting or as elaborate as organized reactions to packaging, positioning statements or pricing elasticity studies.

With this understanding, we can successfully market products whose taste, price and package appeal are ideally matched to our local consumers.