Health & Nutrition Success Stories

Click on the image to enlarge	Purple Grape Juice Sales Welch's 100% Concord Grape Juice sales continue to grow at home and around the world.
Click on the image to enlarge	White Grape Juice Research Findings Welch's 100% Niagara Grape Juice may be easier for babies to digest than other popular juices.

Success stories around the world
It was no accident, but part of a carefully planned, well-executed advertising and communications strategy which began with newspaper, television and radio public relations. Here are a few samples from out Health and Nutrition efforts around the world.

Hong Kong

• Welch's Regional Business Manager organized a direct mail program that delivered medical research information and findings about the health benefits of purple grape juice direct to health care providers at over 2000 medical clinics
• Active promotions included posters, brochures, television commercials - even a tag for supermarket shelves - all reinforcing our healthy message

  
Click on either  image to enlarge

Japan

• Television commercial outlining the outstanding taste and health benefits of Welch's Purple (Concord) Grape Juice all year round, every year
• Our partner, Calpis Company of Japan, educates consumers on the health benefits of drinking Purple Grape Juice with briefing kits and in-store sampling/demonstrations, press releases and print publicity from time-to-time. This effort will help enhance the consumer’s health benefit awareness of Welch’s 100% Purple Grape Juice in Japan
• A leading Japanese TV station (NTV) picked up the Health & Nutrition benefits of Welch's Purple Grape Juice in their one-hour national program in 1999 by referring to the outcome of research studies undertaken by Dr. Folts that were introduced in the Journal of American College of Cardiology. These TV programs helped trigger a grape juice boom in 1999, which increased Welch's Purple Grape Juice sales in 1999 by 95% over the previous year

Puerto Rico

• Welch's was a premier sponsor at a cardiologist's convention
• The Regional Business Manager organized a direct mail program delivering medical research news to more than 3,500 cardiologists and nutritionists
• Welch's maintained an active presence at events ranging from Scooter Days to La Maze Classes

These communications programs add up to improved brand equity, and more informed consumers. No single juice product has enjoyed more success over the past five years than our 100% Concord Grape Juice. And our 100% Niagara Grape Juice continues to grow as the healthy choice for parents with young children the world over.


Other Success Stories
To read more about some of our successes in other areas click on the link below.
-Global Products
-Consumer Focus
-Health & Nutrition
-Strategic Partners