Strategic Partners

Strong alliances, lasting relationships
The success of Welch's International depends on strong partners. It always has. And solid partnerships have been a hallmark of our international business for as long as we've been doing business internationally - more than 80 years.

In each country where Welch's products are sold, a regional partner is key to local success, whether it's for sales and distribution, co-packing, or advertising and promotion. We choose these relationships carefully, because they tend to last. Many of our partners have been with us for 20 years or more.

Some of these relationships are joint ventures. Some are licensing agreements. However the relationship is structured, the focus remains the same: a mutual commitment to quality; to building the Welch's brand and growing sales and distribution.

Our partnerships are dynamic, stay informed of the latest product announcements, news, advertising and promotional programs and public relations events across the globe.