drives growth in Japan
Calpis is a key partner in an important region of the world. While Welch's had maintained a presence in Japan since 1972, we saw an opportunity to grow our consumer business there, with thriving retail markets and positive consumer impressions of Welch's as a maker of healthy, delicious, high-quality products.
Already an established beverage company with annual sales of 123 billion yen, a strong product lineup and sales networks throughout Japan, Calpis was ideally positioned to partner with us toward these goals.
Our success demonstrates how much can be accomplished with the right partner.
Good distribution is key to a brand's success in any market. And Ciamesa, Welch's primary distribution partner in Costa Rica, has been instrumental in our ongoing success there.
For several years, Ciamesa has been the exclusive distributor of Welch's Multi-Serve Juices and Blends, Jams and Jellies on the island. As a full-service distribution company, Ciamesa goes beyond merely delivering product to store shelves. They provide services from purchasing to placement to promotions. They prepare an annual strategic marketing plan. They advise and consult on advertising and the evolving tastes of local consumers.
Their input matters. Ciamesa is one of Costa Rica's largest
commercial enterprises, and its leading consumer product distributor,
with many years experience, and an unequaled knowledge of Costa Rica's food and beverage markets.
Ultimately, of course, any business partnership is about the bottom line. Ciamesa has both contributed to and profited from Welch's strong position in Costa Rica', where per capita consumption of grape juice is five times higher than in the U.S. Welch's Costa Rica' sales have increased more than five percent per year for the last three years.
It works because it's a good fit. Ciamesa, distributor of
premium products, landed a prestigious international brand. Welch's received
excellent product coverage and a true partner in marketing wisely to local
consumers. Together, we've profited - and will continue to together for years to come.
|© Welch's International 2012|