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FAR EAST/JAPAN: NEW Products, NEWS AND EVENTS

New Product Announcement: May 2006
The Calpis Company has announced a special Summer product for distribution in Japan.

Welch's "Summer Mango Blend "
(20% Fruit Juice)


Click image to enlarge

Welch's Summer Mango Blend is an exciting new 20% juice blend with orange and peach juice as it main ingredients. Mango, one of the most popular tropical fruits, is added as an special flavor accent. Now you can enjoy a good balanced tropical taste, perfect for the summer season.

The package and label have been designed to communicate the deliciousness of fruits and the quality of the Welch's brand.

This single serve product is packaged in 500ml PET bottles and primarily targeted toward men and women in their 20's - 30's.

Welch's Summer Mango Blend juice will be available in mid May 2006 for distribution primarily in CVS and GMS/SM chains as well as vending machines throughout Japan.

Launch Date: May 15, 2006

   
 
       
   

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