Bruce Barritt is the General Manager of John Barritt & Son Ltd., Welch’s distributor of Single Serve products in Bermuda for the past three years.  But besides his role as a savvy businessman and strong partner, Bruce has taken on a new role that has led to island-wide recognition. 

Over the past several months, Bruce has introduced and instituted “Welch’s Wednesdays” through an alliance with a local radio station.  Each Wednesday morning, as people are waking up and preparing for work, Bruce is already on the street, plotting out his secret location for the day, and loading his car with a cooler full of Welch’s and a trunk full of the daily newspaper.