Leadership and innovation since 1869
Welch's had its beginnings in 1869 when Dr. Thomas Bramwell Welch successfully
processed the juice of unfermented Concord grapes. Today, fruit juice
processors continue to use the same principles of pasteurization that
Dr. Welch pioneered in his Vineland, New Jersey kitchen.
Throughout our history, Welch's has continued to lead and
innovate in juice and fruit based manufacturing with new products, new
flavors, new processes and packaging,
both in the United States and around the world.
Want more? Take a detailed journey through Welch's history
||It's no accident that Welch's develops new products at a rate far above industry average: it's a tradition.
World's First Pasteurized Juice
Thomas Welch's "unfermented" Concord grape juice marks the beginning
of the processed fruit juice industry.
Our first jam product is an instant success in 1918.
Grape Juice Concentrate
Introduced in 1949, Grape Juice Concentrate helped pioneer the frozen juice industry.
Red and White Grape Juices
Broadened the juice market in 1972.
Welchito Grape Drink
Developed and launched for the Caribbean and Latin American market in 1978,
with immediate and widespread success.
We were first to market with multiple-fruit flavored juice blends in 1984,
leading the way to new flavor experiences for consumers and new business
opportunities for partners.
Squeezable Plastic Jam and Jelly
A first for the jellies and jams industry, in 1985.
Now an industry standard, this plastic hot-fill was introduced in 1994
Requiring no refrigeration, this 1996 packaging innovation put Welch's
at the top of a new category - and we have been the industry leader since.
Refrigerated Grape Juice Goes International
New frontiers in freshness, launching in Puerto Rico in 1998.
Plastic Can for Frozen Concentrates
First to market in 1998 with a new plastic can for our line of frozen
concentrates; the first innovation for the freezer case since the peel
strip container, our Plastic Can revolutionized the business category.
Lightstyle Juice Beverages
Addressing a growing Japanese market for less sweet, lower calorie beverages,
we developed and introduced Lightstyle 30% juice beverages to robust sales
||Advertising and brand development have been part of the thinking at Welch's since the days of Thomas Welch.
From the start, the company has seen the importance of marketing, and has been quick to recognize - and act on - new opportunities.
World's Fair Debut
Welch's Grape Juice was successfully introduced and marketed at the 1912
San Francisco World's Fair.
An early adopter of radio advertising, Welch's began an 11-year sponsorship
of the Irene Rich Show in 1934.
Welch's ran our first international magazine ad campaign in Mexico and
Puerto Rico in 1946.
Welch's was an early sponsor of television's Howdy Doody Show, beginning
to advertise in 1951.
The first in our long-running - and very successful - series of jelly
glasses that first appeared in 1953.
The first advertising "spokeskid" campaign began in the U.S. in
1994 and quickly spread internationally.
Those are only some of our innovations. Want more?
Take a detailed journey through Welch's history.