Country Managers

Working with partners to effectively reach local audiences
Welch's International marketing professionals work closely with regional partners to find the most effective way to reach local audiences, wherever they are - to provide Welch's products to consumers of all ages and demographics.

Our Regional Business Managers combine business experience with a deep working knowledge of the markets they serve. They regularly:

• Conduct store audits in markets from Mexico to the Philippines
• Organize product demos from Taiwan to Costa Rica
• Supervise consumer focus groups with local research agencies
• Analyze syndicated research and then fine tune local strategy with regional partners
• Create, develop and execute comprehensive marketing plans
• Share their expertise and understanding of the category and the products with local partners
• Facilitate exchange between valuable Welch's resources, such as Research and Development (R&D) and Manufacturing Managers, with local partners
• Analyze packaging, pricing, promotion and distribution in order to assure that a product is competitive
• Create an effective regional brand strategy with an ad agency in the local market
• Work closely and cooperatively with local partners in developing and reviewing Welch's brand business plans and strategies including new product development, sales, distribution, marketing, advertising, public relations, and promotion

International marketing means more than just knowing the language of a new market. It requires a complex and comprehensive understanding of consumer trends, industry brands and local preferences. The willingness to listen and learn consumer preferences consistently results in successful placement of Welch's products in premium shelf space.