Sales and Marketing

Making relevant products available, and affordable locally
Our process begins with listening to consumers and learning local markets, and it evolves into solid strategies to increase consumer awareness of Welch's products, and effective efforts to increase sales.

  
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Welch's is already the number one grape juice worldwide. We have firmly established partnerships in China, Canada, Japan, Korea, and the U.K. and exploring partnerships in Mexico and Brazil. We know success in emerging markets depends on strong partner relationships.

Sales
With innovative new product development and a new business strategy focused on emerging markets.

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Growth will build on existing strengths:

• The #1 grape juice brand in the United Kingdom
• A 97% share of the grape juice market in Panama and Costa Rica
• 30 years and counting as the leading exporter of Grape Juice Concentrates to Japan
• A 12.5% sales growth in Canada in 2000, following the introduction of new plastic packaging
• 90% of Hong Kong retail outlets carry Welch's products
• An 87% market share in Bottled Grape Juice across the top 5 Caribbean and Latin American markets
• A leading 37% market share in Japan for Shelf-Stable, 100% Grape Juice products, outranking all other American and Japanese major brands
• Strong retail distribution for Welch's new 100% Grape Juice in Beijing and Shanghai

Marketing
Drawing on the experience of Welch's teams and partners around the world, we use a wealth of approaches to make - and keep - our products visible.

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Keeping our products visible:

• Focused trade promotions which result in key display activity
• Strategic sampling and demo programs to encourage consumers to try new products
• Incentive programs to motivate local sales and merchandising professionals
• Vending machines for instant cold refreshment with careful placement including remote locations
• Flighting schedules to assure consistent awareness with local consumers
• Event promotions focused on diverse consumer groups; e.g. soccer tournaments, music concerts, pediatric and cardiology conventions and conferences, volleyball tournaments, scooter days, La Maze classes and more
• A Cardiac Health Media Tour featured renowned physicians appearing on television and radio programs throughout the Asia/Pacific region